Powered by over 460 patented algorithms, TrueChoice applications feature an analytics platform that delivers deep, quantifiable, actionable insight for better decision-making.

Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by many forward-thinking FORTUNE Global 1000 clients, the TrueChoice™ Predictive Selling Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees in real time. TrueChoice significantly improves the customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction.


Solutions

Predictive Selling

Engage with customers to drive higher sales and purchase rates. Learn More

LEAD GENERATION

Realize higher close rates, transaction sizes, and shorter selling cycles. Learn More

CUSTOMER INSIGHT

Strengthen customer relationships and purchase intent. Learn More

CHANNEL INSIGHT

Help channel partners strengthen customer relationships, communicate benefits and facilitate sales. Learn More

PREDICTIVE HR℠

Decrease HR spending while maintaining (and often improving) employee satisfaction, engagement and retention. Learn More