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Drawing on decades of thought leadership, TrueChoice Solutions is the leading innovator and provider of on-demand solutions that bring preference measurement and analysis to the fields of customer centricity, sales optimization, customer relationship management and human capital management.

For its clients, TrueChoice Solutions designs and configures TrueChoice^® Preference Technology solutions to collect customer and employee preference data including willingness to pay and profit reserve. As data is collected, it is analyzed by TrueChoice's proprietary econometric models. All TrueChoice^® Preference Technology solutions are delivered in an on-demand, hosted environment so customers, sales professionals, and management can benefit from real-time insights into individual preference structures.

TrueChoice Solutions's clients are achieving measurable bottom-line improvements by employing the next generation preference analytics of TrueChoice^® to optimize 1-on-1 customer experiences and critical marketing, product, and strategy decisions. With real-time, on-demand access to customer and employee preference analytics, TrueChoice's clients have a unique competitive advantage when making decisions about marketing strategy, pricing, product strategy, and employee health and wealth benefits. This advantage yields truly actionable insights and real, measurable financial returns.

Headquartered in New York, TrueChoice is the commercial realization of more than 15 years of research in the fields of preference measurement and marketing science conducted by industry pioneers Professor Dick R. Wittink and Sev K-H Keil at Stanford, Cornell, Columbia, and Yale Universities. TrueChoice operates globally, with offices in New York, Houston, Amsterdam, and Sydney, to deliver its TrueChoice^® Preference Technology solutions to a growing list of FORTUNE 500 clients. TrueChoice also partners with leading consulting firms and system integrators to achieve the greatest possible value for clients.

TrueChoice Solutions, Inc. is privately held, and may be reached at +1-212-660-0300 or sales@truechoicesolutions.com.