Management Team
Sev K-H Keil
Co-Founder and CEO
Sev is co-founder and CEO of TrueChoice Solutions and Managing Director of Paris Lodron Venture Management GmbH, an investment firm based in Salzburg, Austria. Previously, Sev served as a director of the Center on Global Brand Management at Columbia Business School, the University of Munich, and CEIBS Shanghai. He has also been a Visiting Scholar at Yale University's School of Management, and is a Visiting Professor at various EMBA programs.
Sev has consulted and taught extensively on e-business, customer relationship management, customer satisfaction, and strategy in Asia, Europe, the Middle East, and the United States. His clients have included AXA, Morgan Stanley, Revlon, United Technologies, Hugo Boss, Hyundai, and others. His research and publications focus on the next-generation tools that quantify customer preferences, econometric models that allow managers to optimize customer satisfaction while increasing margin and revenue, and several strategic frameworks that allow firms to become truly customer focused.
William J. Meurer
Chief Operating Officer
Bill has a background in venture capital, strategy consulting and marketing. He has spent a decade as a General Partner of venture capital firm BEV Capital, focused on early-stage investments in marketing services and consumer technology businesses. Prior to BEV, he was a Senior Manager at The Boston Consulting Group consulting to consumer goods and industrial clients. He began his career in brand management with the Biscuit Division of Nabisco Brands, Inc.
Bill received his MBA from the Harvard Business School and a BA with honors from Dartmouth College.
Bruce Bloss
SVP, Business Development, North America
Bruce is the former Vice President, National Accounts, for TeleCheck Services, a First Data Corporation company. During his highly successful career at TeleCheck, he and his team of relationship managers, client support, and data analysis personnel tripled revenue growth over an eight-year period, serving such well-known national retailers as Wal-Mart, J.C. Penney, AutoZone, CompUSA, Nike, and others.
Karl Rotstan
Vice President, Product Development
Prior to joining TrueChoice Solutions, Karl was a Senior Consultant responsible for Product Development and Strategy at Orbian Corp. in London. He also worked as the Director of Information Technology at Wood & Company, an investment bank based in Prague, Czech Republic.Karl holds an AM in European History from Harvard University and a BA cum laude in Economics and Classics from California State University, Fresno.
Ajahne Santa Anna
Vice President, Interactive Technology
Ajahne became the Vice President, Interactive Technology at TrueChoice Solutions after holding positions in software development and design at a number of marketing and interactive agencies including AKQA and Renegade Marketing. His experience includes web and mobile application development for Comcast, Panasonic, the City of New York, as well as many other Fortune 500 clients and leading brands. Ajahne received his BS and MS in Computer Science from Tufts University.