Automotive customers have more choices than ever before. So many models, options, and financing alternatives often result in an unsatisfactory choice, or to a dealer's dismay, no choice at all. Now it is possible for auto makers and their dealers to optimize a customer's purchase to reflect both maximum customer satisfaction and profit.
With TrueChoice® Preference Technology, a customer's preference profile reveals wants and desires that are often unexpressed in the traditional dealer-customer exchange. Buying decisions made in this manner frequently include higher priced models, or models with more expensive option packages.
In an auto purchase application, the TrueChoice® solution has consistently shown that the more a customer focuses on preference, the less emphasis there is on price and negotiation.
The result is the right product, made at the right time, delivered to the right customer.
Benefits to Our Automotive Clients
TrueChoice® Preference Technology is changing the way the automotive manufacturers and dealers remain competitive by:
Capturing customer preferences to report willingness to pay for specific models, configurations, and options
Giving dealers and manufacturers more visibility into willingness to buy across the aggregate customer base - thus reducing inventory costs and time-on-lot
Generating highly qualified sales leads for dealers and increasing sales conversion rates by focusing the buying process on preferences rather than negotiation
Automotive
