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Financial Services
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Imagine having detailed, quantified information on each prospective client's financial goals, concerns, risk tolerance, and sensitivity to fees before meeting with them. You now can with TrueChoice® Preference Technology.

In just minutes, TrueChoice® provides a comprehensive profile of a client's precise preferences.




Financial Advisors Can Now
  • Improve client aquisition rates

  • Capture all possible cross-selling and bundling opportunities

  • Price services to strike the ideal balance between client satisfaction and profit

  • Establish a unique level of trust and increase client loyalty and retention

Using an intuitive, user-friendly interface, TrueChoice® leads clients through an interactive dialogue, allowing them to communicate their priorities and preferences.

Along the way, TrueChoice® offers interactive educational tools to explain how your advisory services can help them achieve their financial goals.

This process can take place face-to-face with the guidance of an advisor, or it can be offered through any web-enabled PC, kiosk, or mobile device.





Clients Benefit From
  • Gaining the confidence that your offerings are part of a well conceived plan that meets their objectives, not simply a sales pitch.

  • Relief from feeling overwhelmed by the ever-growing number of financing and investment options.

  • Having investment and financing strategies presented to them in the context of their own objectives, rather than industry jargon.

  • Overcoming the reluctance to openly discuss their level of understanding of your services.

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