Are Your Consumer-Directed Health Care Initiatives Really Consumer Directed?
Involving consumers in managing, understanding, and contributing to their own health benefits options holds the promise of revolutionizing health care cost structures.
However, more choices for members do not always translate into better decisions. The plans and services offered are often based on data from traditional, static, and backward-looking techniques - surveys, focus groups, CRM systems, and the like.
These methods fail to include data about preferences and intentions that allow you to accurately predict future member decisions and behavior.
With TrueChoice® Preference Technology, you can easily gather member preferences and insights that:
Can be analyzed in real time
Allow you to optimize current and future plan offerings with member preferences
Can be used by members to make on-the-spot enrollment decisions
Increase Sales to Employers
Not only do member employees have choices, but think about all of the choices of providers and plans the average employer has today. Cost, flexibility, administration, service, are just some of the decision criteria.
Your marketing team and/or brokers can use TrueChoice® Preference Technology to optimize a 1:1 solution that is perfectly tailored to an employer's needs. This unique approach to employer account management provides:
Optimized offers that maximize employer needs and cost
Better employer retention
A real brand differentiator for your company and plan offerings
Health Care
