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 Media 
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Never before have audiences had so many choices about how to consume content and spend leisure time. Pay TV, satellite radio, movie theaters, web sites, and downloadable content all compete for the eyes and ears of consumers.
Advertising and revenue models will remain in flux until technology, audiences, and content providers find an agreeable equilibrium.
TrueChoice® Preference Technology gives media and entertainment content providers comprehensive intelligence on audience preferences, including willingness to pay and willingness to watch metrics.
- Maximize advertising and subscription revenue per audience member. Fully understand each audience member's preferred content delivery model and willingness to pay for content.
- Increase retention for subscription-based content services. Tailor-make subscriptions to fit each customer.
- Increase cross-selling with optimized content bundles and product configurations for each audience member.
- Evolve to the next-generation of intelligent advertising revenue model - shift from selling air-time CPM to sales leads.
Using an intuitive, user-friendly interface, TrueChoice® guides audience members through an interactive dialogue, allowing them to communicate their preferences. This process can take place with the guidance of a customer service representative, or it can be offered through any web-enabled PC, kiosk, or mobile device.
As each audience member interacts with TrueChoice®, content providers are immediately given powerful knowledge in real-time.
- Product or bundle recommendations for each individual customer
- Product and bundle configurations that are optimized on customer preferences, available content, delivery method, and revenue
- Aggregate audience preference data that has already been stabilized and validated at the individual level
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