Accenture releases results of Chemical Industry Preference Study powered by TrueChoice
July 22, 2010 – From March through June 2010, Accenture, in partnership with the American Chemistry Council and TrueChoice® Solutions, conducted a study to develop a better understanding of the factors that drive decisions around the selection of suppliers in the industry. The result, the Accenture Global Customer Preferences Study for Chemicals, explores the buying values in the industry today, and helps identify areas of opportunity in buyer-supplier engagement.
Conducted online, the study surveyed buyers and sellers across the industry. It involved more than 1,300 respondents, representing companies up and down the industry value chain, and from both emerging and mature economies around the globe. The respondents came from all roles in customer engagement processes including procurement, product design and management, marketing, customer support, technology, R&D and manufacturing.
Our survey and analysis resulted in clear preference profiles among buyers, enabling a thorough assessment of customer values across the industry value chain. Some of the findings were expected, others were not.
Many of the findings point to areas where there is a need for closer alignment between the needs of customers and standard industry practice?and often, to opportunities that suppliers can pursue to grow revenues and market share. The key, to a great extent, is improved customer insight and customer segmentation, working in conjunction with operational excellence?in other words, level of customer centricity.
Customer centricity does not mean rushing to give every customer better service, or treating all customers more or less the same. It is a wake-up call to do exactly the opposite, and focus on treating different customers in the most appropriate manner that is, to become "customer smart."
Click here to read the released results
About TrueChoice Solutions, Inc.
Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by many forward-thinking FORTUNE Global 1000 clients, the TrueChoice® Predictive Selling Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees in real time. TrueChoice significantly improves the customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction. TrueChoice Solutions, Inc. is privately held, and may be reached at + 1-212-660-0300 or on the Web at www.truechoicesolutions.com.
About Accenture
Accenture is a global management consulting, technology services and outsourcing company, with more than 181,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the worldâ??s most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009. Its home page is www.accenture.com.
About the American Chemistry Council
The American Chemistry Council (ACC) represents the companies that make the products that make modern life possible, while working to protect the environment, public health, and the security of our nation. Founded in 1872, our support for research and initiatives that serve our communities and customers continues to this day. Our member companies have committed to implement a set of goals and guidelines that go above and beyond federal regulation on health, safety, security, and the environment.