Prescription Solutions Selects TrueChoice® Solutions to Deliver a Unique Client and Consumer Experience Program
"PBM Advisor" Software Will Enable Prescription Solutions to Establish an Online Dialogue With Clients
New York, NY, Sept. 15, 2010 - TrueChoice Solutions (TCS) has announced that Prescription Solutions, a pharmacy benefits management (PBM) company, has selected "PBM Advisor" to develop an online dialogue tool that will help its clients learn more about pharmacy benefit choices and use them more effectively.
Powered by TCS' Predictive Selling software, PBM Advisor will run Prescription Solutions' online Benefit Preferences Design tool, which guides clients through an easy to use, step-by-step decision-making process that takes about 15 minutes. This interactive program gathers client preferences for benefit structure, formulary, network access, mail service, clinical programs, and more in a highly customized way. The program then weighs those responses, determines which products and services best fit the client's needs, and presents plan recommendations.
A one-year exclusivity arrangement will make Prescription Solutions the only PBM offering the predictive tool.
According to Sev Keil, chairman of TCS, "The TrueChoice® Predictive Selling Suite has been used successfully by large corporations in non-health-related fields as a way to create and strengthen client relationships. This is the first time this technology is being applied in the pharmacy benefits management field, and we have high expectations for its success."
The TrueChoice platform also works behind the scenes to integrate seamlessly into Prescription Solutions' customer relationship management and transaction system for lead generation. A real-time analytics dashboard enables Prescription Solutions to quickly gain new insights into client preferences and buying decisions through every stage of program development.
"Our partnership with TrueChoice enables us to apply science to the art of client management," said Patrick Stroh, senior vice president of Business Strategy for Prescription Solutions. "This technology will help us establish a more strategic dialogue with our current and prospective clients, focusing on how we can best deploy our products and services to meet their individual business needs and objectives."
To learn more about TrueChoice's Predictive Selling tools, visit www.truechoicesolutions.com.
About TrueChoice Solutions, Inc.
Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by many forward-thinking FORTUNE Global 1000 clients, the TrueChoice® Predictive Selling Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees in real time. TrueChoice significantly improves the customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction. TrueChoice Solutions, Inc. is privately held, and may be reached at + 1-212-660-0300 or on the Web at www.truechoicesolutions.com.
About Prescription Solutions
Prescription Solutions is an innovative pharmacy benefit management company managing the prescription drug benefit of commercial, Medicare and other governmental health plans, as well as those of employers and unions. A UnitedHealth Group company (NYSE: UNH), Prescription Solutions serves customers through a national network of 64,000 community pharmacies and state-of-the-art mail service pharmacies in Carlsbad, Calif., and Overland Park, Kan., both of which have earned the prestigious Verified Internet Pharmacy Practice SitesT (VIPPS®) accreditation by the National Association of Boards of Pharmacy® (NABP®). Prescription Solutions also won two Silver Awards for URAC's Best Practices for Consumer Empowerment and Protection Awards - Geriatric RxMonitor Program (2008) and the Drug Interaction Alert Program (2009). Additional information can be found at www.prescriptionsolutions.com.