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TrueChoice®
 Customer Insights 
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Home > True Choice ® Customer Insights
Remaining innovative and highly responsive to trends in your customer base is critical to success in perpetually changing markets. The most current and relevant customer insights are required to launch and market products that will be successfully received by customers.
TrueChoice® Customer Insights provides real-time insights into customer preferences and buying decisions throughout every stage of a product's lifecycle. TrueChoice® delivers:
- Real-time customer insights on new products pre and post launch. Maintain a constant feedback loop with your customer.
- Detailed customer feedback, as you would get with a Customer Advisory Program, but without the associated expense and time.
- Insights that drive innovation. Insights that drive effective marketing strategy. TrueChoice® captures data to innovate, develop, enhance and retire products at each stage of their lifecycle.
TrueChoice® Customer Insights is a web-based, on demand preference analytics solution that is configured and hosted by TrueChoice Solutions. There is no hardware or software to purchase. TrueChoice® Customer Insights delivers intelligence on an aggregate customer base as a stand-alone, hosted solution. It can also seamlessly integrate as an extension to existing enterprise Business Intelligence systems. Examples include:
- Real-time analytics on the aggregate customer base including a customer's willingness-to-pay, product optimization, brand equity, and more.
- Market impact simulations that directly tie hypothetical product and marketing decisions to profit and revenue
- Time series analytics that identify trends in customer preferences, link such trends to macroeconomic events, and suggest appropriate responses for product and marketing decisions
Using an intuitive, user-friendly interface, TrueChoice® Customer Insights leads customers through an interactive dialogue, allowing them to communicate their priorities and preferences. Each successive step in the interaction adapts to the customer's previous answers, providing the experience of an interactive dialogue, rather than a simple survey. This process can take place face-to-face with the guidance of an advisor, or it can be offered through any web-enabled PC, kiosk, or mobile device.
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