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TrueChoice®
 Predictive Selling 
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Home > True Choice ® Predictive Selling
In today's marketplace, customers, competition, and market conditions change constantly. Knowing your customer or prospect well enough to put together the most compelling offer is critical to success. Executing a 1:1 Marketing strategy is difficult with budget, time and employee constraints.
TrueChoice Solutions allows you to do more with less. TrueChoice® Predictive Selling gives you real-time customer insight into each customer's individual preferences. We tell you why and how your customers will make decisions, rather than simply what choices they have made in the past.
- Our clients have seen as much as a 12%-25% increase in sales within the targeted customer base, just weeks after go-live.
- Improve the quality of your leads by having a virtual "conversation" with each of your customers.
- Don't guess at what your customers might buy. Know what they will buy. Our clients have seen as much as a 9-14% increase in cross-selling within the targeted customer base.
TrueChoice® Predictive Selling is a web-based, on demand preference analytics solution that is configured and hosted by TrueChoice Solutions. There is no hardware or software to purchase.
TrueChoice® Predictive Selling delivers intelligence on an individual customer's preferences and buying points as a stand-alone, hosted solution. It can also seamlessly integrate as an extension to existing enterprise CRM and SFA systems. Examples include:
- Product matching and optimization for individual customers and prospects
- Sales lead generation and qualification
- Detailed insight into an individual customer's preferences including willingness to pay, price sensitivity, purchase likelihood, and more.
Using an intuitive, user-friendly interface, TrueChoice® leads customers through an interactive dialogue, allowing them to communicate their priorities and preferences. Each successive step in the interaction adapts to the customer's previous answers, providing the experience of an interactive dialogue, rather than a simple survey. This process can take place face-to-face with the guidance of an advisor, or it can be offered through any web-enabled PC, kiosk, or mobile device.
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