Consumer Retail


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Engage with consumers to drive higher sales and purchase rates.

Buying consumer goods can be frustrating – consumers have more choices than ever before, are strapped for time and often lack the confidence that their choices are the right ones.  At the same time, marketers lack real-time, predictive insight to guide and faciliate the consumer to the optimal purchase decision.

TrueChoice’s patented Predictive Selling™ technologies address these challenges by uniquely identifying a buyer’s purchase preferences and trade-offs, guiding buyers to optimized purchase recommendations, right at the point of purchase, that maximize both customer satisfaction and profit.

With the TrueChoice application, our consumer retail clients are able to:

  • Promote products optimally tailored to a customer’s individual needs, buyer values and purchase drivers, with insight on “willingness to pay” for specific product features and options
  • Deliver a significant and incremental source of revenues, increasing sales conversion rates and customer profitability by focusing the buying process on preferences rather price or promotions
  • Drive rapid and attractive ROI based on TrueChoice’s ability to drive incremental revenues and make customers more responsive to cross-sell and up-sell opportunities.
  • Reach customers at the point of interaction and purchase: Website, store kiosk, call center, etc.
  • TrueChoice Solutions’ on-demand preference-measurement solutions provide unique insight, data and analysis about purchase preferences – “how” and “why” customers make purchase decisions


TrueChoice Solutions’ on-demand preference-measurement solutions provide unique insight, data and analysis about purchase preferences – “how” and “why” customers make purchase decisions.

Our unique, interactive, customized Web-based applications make this possible.  They connect with customers, one-on-one, in a user-friendly, engaging “two way” dialog.  They uncover insight about individual customer buying preferences and the trade-offs customers make when making decisions.

Powered by over 460 patented algorithms, TrueChoice insights are generated through a powerful “real time” business intelligence, predictive modeling and analytics platform.  The platform allows data analysis in aggregate, within customized, pre-defined segments or at an individual customer level.

Our insights can be combined with your CRM system, business intelligence platforms or any other point of integration.  Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.