High Tech


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Realize higher close rates and transaction sizes for your direct or channel sales efforts.

Technology purchase decisions can be complicated for buyers – products are complex, continuously evolving and hard to differentiate from one another.  The result is often suboptimal buyer purchase decisions based disproportionately on price . . . and missed sales opportunities for technology manufacturers and their channel partners.  

TrueChoice’s patented predictive selling technology addresses these challenges by uniquely identifying a buyer’s purchase preferences and trade-offs while “de-mystifying” the purchase process.  Our applications guide buyers to optimized purchase recommendations that maximize both customer satisfaction and profit.

Buying decisions utilizing TrueChoice technology often include higher priced models or purchases more likely bundled with profitable accessories and services.  The TrueChoice® solution heightens the focus on fulfilling a buyer’s preferences, which increases buyer confidence and tends to reduce the emphasis on price in the decision process.

With the TrueChoice application, our high technology clients are able to:

  • Promote products and components optimally tailored to a customer’s individual needs, down to specific type, model, feature sets, and specifications, with insight on “willingness to pay” for specific features as well as opportunities to cross- and up-sell
  • Deliver a significant and incremental source of timely, highly qualified sales leads for channel partners, increasing conversion rates with intelligence on price sensitivity, purchase likelihood and cross-sell opportunities for accessories, services, and more
  •  Drive rapid and attractive ROI based on TrueChoice’s ability to capture more sales and make customers more responsive to cross-sell and up-sell opportunities

TrueChoice Solutions’ on-demand preference-measurement solutions provide unique insight, data and analysis about purchase preferences – “how” and “why” customers make purchase decisions.

Our unique, interactive, customized Web-based applications make this possible.  They connect with customers, one-on-one, in a user-friendly, engaging “two way” dialog.  They uncover insight about individual customer buying preferences and the trade-offs customers make when making decisions.

Powered by over 460 patented algorithms, TrueChoice insights are generated through a powerful “real time” business intelligence, predictive modeling and analytics platform.  The platform allows data analysis in aggregate, within customized, pre-defined segments or at an individual customer level.

Our insights can be combined with your CRM system, business intelligence platforms or any other point of integration.  Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.