Lead Generation


Realize higher close rates, transaction sizes, and shorter selling cycles.

Generating a robust stream of quality sales leads is fundamental to the success of any sales organization and its channel partners. Yet, businesses never seem to be able to generate enough or to qualify them in a consistent, timely and effective manner.  


The technology behind TrueChoice Lead Management applications enables you and your channel partners to:

  • Get deeper insight into prospects’ needs, preferences and buying behavior, including the trade-offs they make in a buying decision
  • Realize higher close rates, shorter selling cycles and higher transaction sizes – resulting in measurable and compelling ROI outcomes
  • Connect with prospects in an engaging, interactive sales dialog that makes them more receptive to share information and for follow-up
  • Interact with prospects on their own terms – when and where they prefer to be reached

Our unique, interactive, customized web-based applications make this possible. Powered by hundreds of patented algorithms, they provide "real time", actionable and integrated business intelligence and analytics including:

  • Comprehensive CRM metrics: purchase preferences, product optimization, purchase likelihood, willingness to pay for particular product features, demographic and contact information, etc.

  • Differences in needs, preferences and purchase behavior segmented by demographic, industry group, or other pre-defined parameter

  • Powerful predictive modeling tools – demand modeling, impact of changes to pricing or features on purchase intent and market share, competitive position

  • “Live” BI platform – not just a static PowerPoint data summary

Data and analysis can be viewed in aggregate, within customized, pre-defined segments, or at an individual customer level.

Lead flow and information can be combined with your CRM system, business intelligence platforms or any other point of integration.  Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.