Management Team


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SEV K-H KEIL
CO-FOUNDER AND CEO

Sev is co-founder and CEO of TrueChoice Solutions and Managing Director of Paris Lodron Venture Management GmbH, an investment firm based in Salzburg, Austria. Previously, Sev served as a director of the Center on Global Brand Management at Columbia Business School, the University of Munich, and CEIBS Shanghai. He has also been a Visiting Scholar at Yale University's School of Management, and is a Visiting Professor at various EMBA programs.

Sev has consulted and taught extensively on e-business, customer relationship management, customer satisfaction, and strategy in Asia, Europe, the Middle East, and the United States. His clients have included AXA, Morgan Stanley, Revlon, United Technologies, Hugo Boss, Hyundai, and others. His research and publications focus on the next-generation tools that quantify customer preferences, econometric models that allow managers to optimize customer satisfaction while increasing margin and revenue, and several strategic frameworks that allow firms to become truly customer focused.


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WILLIAM J. MEURER
CHIEF OPERATING OFFICER

Bill has a background in venture capital, strategy consulting and marketing. He has spent a decade as a General Partner of venture capital firm BEV Capital, focused on early-stage investments in marketing services and consumer technology businesses. Prior to BEV, he was a Senior Manager at The Boston Consulting Group consulting to consumer goods and industrial clients. He began his career in brand management with the Biscuit Division of Nabisco Brands, Inc.

Bill received his MBA from the Harvard Business School and a BA with honors from Dartmouth College.


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AJAHNE SANTA ANNA
VICE PRESIDENT, INTERACTIVE TECHNOLOGY

Ajahne became the Vice President, Interactive Technology at TrueChoice Solutions after holding positions in software development and design at a number of marketing and interactive agencies including AKQA and Renegade Marketing.  His experience includes web and mobile application development for Comcast, Panasonic, the City of New York, as well as many other Fortune 500 clients and leading brands.  Ajahne received his BS and MS in Computer Science from Tufts University.