TrueChoice’ Sev Keil gives keynote speech at Royal Navy’s 2019 People Research Conference

September 3, 2019. Sev Keil, Chairman and CEO of TrueChoice will give a keynote speech at the Royal Navy’s 2019 Naval People Strategy (NPS) People Research Conference in Portsmouth, UK. He will speak about how Real-time Preference Analytics enable evidence-based HR decisions to optimize offer design, employee experience and value alignment

The Purpose of this conference is twofold, it is to bring the relevant communities together with a specific focus this year on the benefits of Evidence-Based HR, a topic Navy leadership feels is especially important during this period of transformation and modernisation. This People Research Conference will focus on the value of Evidence-Based practice for Recruitment and Retention and the importance of the psychological contract. It aims to stimulate debate and thought about what good practice looks like.

TrueChoice releases HR Optimization brochure

TrueChoice, the Global Leader in Real Time Preference AnalyticsTM, released a new brochure detailing its Predictive HR software as a service offering. TrueChoice Solutions’ Predictive HR software solution allows businesses to analyze what rewards are most important to each employee and how employees make trade-offs between them. Gain insight how to optimize the rewards that are most meaningful to employees and, simultaneously, to optimize HR spending.

Click on the link below to learn more about TrueChoice Predictive HR and HR Optimization software:

Italian multinational Eni launches TrueChoice Predictive SellingTM application

Eni, a Global Fortune 500 oil and gas company, launches personalized Predictive SellingTM application on its website. Powered by TrueChoice technology, the application recommends to a consumer, in real-time, the optimal energy and/or gas offer based on each consumer’s individual preferences. The application is accessible on all mobile devices as well as tablets, laptops, desktop PCs and is fully integrated with the major social media platforms.

Click on the link below for a TV ad highlighting the application:

President Obama endorses the MCRMC's recommendation objectives

President Obama today supported recommendations made by the Military Compensation and Retirement Modernization Commission (MCRMC). TrueChoice Solutions provided the patented preference analytics tools and analysis of results that informed the MCRMC's findings and conclusions.

The President stated that the Commission's work and recommendations " . . are an important step forward in protecting the long-term viability of the All-Volunteer Force [and] ensuring the fiscal sustainability of the military retirement and retirement systems."

Click the link below for President Obama's full statement:

MCRMC Releases Final Report on Military Compensation & Retirement System

The Military Compensation and Retirement Modernization Commission (MCRMC), created by the National Defense Authorization Act and charged with updating a 20-year-old military benefit and retirement system, today released its final report containing recommendations to moderinize the U.S. Uniformed Services' compensation and retirement system.  TrueChoice Solutions provided the patented preference analytics tools to develop and field a Web-based interactive application, collect data, and analyze results that informed the MCRMC's findings and recommendations. 

To access the final report and recommendations, click on the link below:

Accenture report: Independent Agents not immune to digital disruption

On January 6th, 2015, Accenture, the global management consulting company, released the results of a major preference analytics study, powered by TrueChoice technology, focused on the needs, challenges and opportunities faced by the independent insurance agent community.

Click on the link below to learn more about the study results:

New Contract with MCRMC to Launch Preference Analytics Application

TrueChoice Solutions’ proprietary preference measurement and analytics capabilities will power a study in 2014 for the Military Compensation and Retirement Modernization Commission (MCRMC). The MCRMC was created by the National Defense Authorization Act and charged with updating a 20-year-old military benefit and retirement system that some have called obsolete.  TrueChoice applications will collect and analyze preferences for both existing and alternative structures of rewards options provided to current and former members of the Armed Forces, other uniformed services and their dependents.

To read more, click on the link below:

Round table with TrueChoice CEO Sev Keil in London

THE OMNI CHANNEL: Servicing the Online, Offline and Mobile Retail Customer Journey

The promise of Omni-Channel retailing offers to "deliver an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". Enabling consumers to move seamlessly among all retail and digital environments - real and virtual - as if they were one is an attractive proposition. In reality the omni-channel opportunity presents retailers with real challenges when it comes to making everything available through any touch-point from just one stock-pool. 

DATE: Wed. 20th November 2013

TIME: 4pm to 6pm

LOCATION: Level39, One Canada Square, Canary Wharf, London. (See: )

In association with Marketing Week we are hosting an inspirational executive roundtable dedicated to executives actively involved in retail channels including mobile, online, offline and eCommerce.  We expect a lively roundtable discussion where brand representatives will discus and share their own experiences and strategies for delivering a better Omni-Channel customer experience.

TrueChoice powers U.S. military compensation study

On Thursday July 12th, the Center for Strategic and Budgetary Assessments, an independent, non-profit, Washington, D.C.-based think tank specializing in US defense policy, released a ground-breaking study representing a new approach for optimizing the military compensation system.  CSBA chose cutting-edge preference technology developed by TrueChoice Solutions to gather and analyze data. 

More than 2,600 military personnel, retirees, and dependents participated in a study designed to quantitatively understand how service members value different forms of compensation. 

With TrueChoice, CSBA was able to demonstrate that, rather than focusing exclusively on reducing costs, there are options for getting better value from the compensation system by shifting funds from undervalued to more highly valued forms of compensation.

The study presents a comprehensive approach for rebalancing the military compensation system based on the preferences of those who serve.

For more information, click on the link below:

TrueChoice mentioned in new Accenture point of view on 'Making Your Organization Customer Smart'

Business-to-business organizations find it hard to develop different approaches to the many customer segments they serve. And yet, overcoming the challenges of complexity and variability is vital to achieving high performance. Accenture explores the challenges and identifies four steps that companies must follow in order to market their products and services more successfully to other businesses.

Click here to learn more:

Wayne Brannon, former head of Chevrolet Europe, named Chairman of TrueChoice Advisory Board

TrueChoice Solutions, Inc. has named Wayne Brannon to serve as Chairman of its newly-established Advisory Board, according to Sev Keil, co-founder and CEO of TrueChoice. 

Commenting on the appointment, Mr. Keil stated, "We are delighted to welcome Wayne to this critically important position, and look forward to benefiting from his expertise in driving business growth, as well as his in-depth knowledge of the automotive and manufacturing industries.  He is a globally recognized leader in marketing and sales; he will be a great asset to TrueChoice."

Mr. Brannon added, "TrueChoice has developed a unique Software-as-a-Service for measuring customer preferences at the point of sale, providing valuable real-time insights.  These insights translate into increased sales, higher profits, and greater customer satisfaction.  I look forward to working with the company to achieve its full potential on a global basis."

About Wayne Brannon

Wayne Brannon recently retired as head of Chevrolet Europe after 38 years with General Motors. Wayne joined GM in 1973 and held various positions within Sales, Marketing and Planning for Cadillac, before becoming GM Director of Sales & Marketing for Africa in 1992.  Since that time, he has led various sales and marketing activities in Africa, the Middle East, and South America and lived in both Zurich and São Paulo. Since early 2006, he has spear-headed the re-launch of Chevrolet across Europe.  Under Brannon's leadership, Chevrolet more than doubled its European sales volume.  In 2011, Chevrolet sold over 475,000 vehicles in total Europe, an all-time market share record for the region, achieving double-digit sales growth in many countries.  In the brand's centennial year, 2011, seven new Chevrolet models were launched in European markets.  Also in 2011, European AutoBest Journalists awarded Wayne the "Man Best" European Automotive Industry Man of the Year Award, and gave Chevrolet Europe "Company Best" honors.

CSBA references TrueChoice Solutions in its latest publication "Changing the Business of Defense"

The Center for Strategic and Budgetary Assessments (CSBA), an independent, non partisan policy research institute established to promote innovative thinking and debate about national security strategy and investment options, mentions TrueChoice Solutions and its preference-based benefits optimization tools in its latest publication, "Changing the Business of Defense". Full details and document available at the following link:

Prescription Solutions, a United Health Care company, announces launch of Benefits Preferences Tool powered by TrueChoice® Solutions

Prescription Solutions, a leading pharmacy benefits management (PBM) organization and UnitedHealth Group (NYSE: UNH) company, has launched a unique online program called the Benefit Preferences Tool that helps clients develop customized pharmacy benefit plans based on their specific needs and preferences.

"It provides analyses that help clients focus on their individual needs and preferences and show them in real-time which Prescription Solutions products and services can save them money and improve health care outcomes for their members."

Prescription Solutions uses a proprietary preferences tool on its Client Portal to guide consultants, brokers and new or existing customers through an online, step-by-step pharmacy benefits plan decision-making process. In about 15 minutes, this interactive program gathers preferences for benefit structure, formulary (list of covered prescription drugs), care provider network access, mail-order service, clinical programs and more. The program weighs the preferences and determines which Prescription Solutions products and services may best fit the customer's needs.

The Benefit Preferences Tool then presents plan recommendations along with a benchmark comparison between the client's responses and those of its peers. This critical plan feedback, combined with the identified preferences, can help customers as they consult with their Prescription Solutions Sales and Client Management professionals to design a customized pharmacy benefit plan.

To see how the Benefit Preferences Tool works, view this short video.

"The Benefit Preferences Tool is just one more way we're helping our customers take greater control of their pharmacy benefits and make more informed health care decisions," said Patrick Stroh, senior vice president of Business Strategy for Prescription Solutions. "It provides analyses that help clients focus on their individual needs and preferences and show them in real-time which Prescription Solutions products and services can save them money and improve health care outcomes for their members."

This predictive technology has been used successfully by many large corporations in non-health-related fields. Its use by Prescriptions Solutions, however, is the first time it has been applied in the pharmacy benefits management field or overall health care environment. Exclusive use of the Predictive tool is being provided as part of the company's Client and Consumer Experience Program (C2EPSM), intended to deliver an optimal customer experience that is a stand-out across industries.


Prescription Solutions is an innovative pharmacy benefit management company managing the prescription drug benefit of commercial, Medicare and other governmental health plans, as well as those of employers and unions. A UnitedHealth Group company (NYSE: UNH), Prescription Solutions serves customers through a national network of 64,000 community pharmacies and state-of-the-art mail service pharmacies in Carlsbad, Calif., and Overland Park, Kan., both of which have earned the prestigious Verified Internet Pharmacy Practice SitesT (VIPPS®) accreditation by the National Association of Boards of Pharmacy® (NABP®). Prescription Solutions also won two Silver Awards for URAC's Best Practices for Consumer Empowerment and Protection Awards - Geriatric RxMonitor Program (2008) and the Drug Interaction Alert Program (2009). Additional information can be found at


UnitedHealth Group is a diversified health and well-being company dedicated to helping people live healthier lives and making health care work better. With headquarters in Minnetonka, Minn., UnitedHealth Group offers a broad spectrum of products and services through six operating businesses: UnitedHealthcare Employer & Individual, UnitedHealthcare Medicare & Retirement, UnitedHealthcare Community & State, OptumHealth, Ingenix and Prescription Solutions. Through its family of businesses, UnitedHealth Group serves more than 75 million people worldwide. Visit for more information. 

Prescription Solutions Selects TrueChoice® Solutions to Deliver a Unique Client and Consumer Experience Program

"PBM Advisor" Software Will Enable Prescription Solutions to Establish an Online Dialogue With Clients

TrueChoice Solutions (TCS) has announced that Prescription Solutions, a pharmacy benefits management (PBM) company, has selected "PBM Advisor" to develop an online dialogue tool that will help its clients learn more about pharmacy benefit choices and use them more effectively.

Powered by TCS' Predictive Selling software, PBM Advisor will run Prescription Solutions' online Benefit Preferences Design tool, which guides clients through an easy to use, step-by-step decision-making process that takes about 15 minutes. This interactive program gathers client preferences for benefit structure, formulary, network access, mail service, clinical programs, and more in a highly customized way. The program then weighs those responses, determines which products and services best fit the client's needs, and presents plan recommendations.

A one-year exclusivity arrangement will make Prescription Solutions the only PBM offering the predictive tool.

According to Sev Keil, chairman of TCS, "The TrueChoice® Predictive Selling Suite has been used successfully by large corporations in non-health-related fields as a way to create and strengthen client relationships. This is the first time this technology is being applied in the pharmacy benefits management field, and we have high expectations for its success."

The TrueChoice platform also works behind the scenes to integrate seamlessly into Prescription Solutions' customer relationship management and transaction system for lead generation. A real-time analytics dashboard enables Prescription Solutions to quickly gain new insights into client preferences and buying decisions through every stage of program development.

"Our partnership with TrueChoice enables us to apply science to the art of client management," said Patrick Stroh, senior vice president of Business Strategy for Prescription Solutions. "This technology will help us establish a more strategic dialogue with our current and prospective clients, focusing on how we can best deploy our products and services to meet their individual business needs and objectives."

Accenture releases results of Chemical Industry Preference Study powered by TrueChoice

From March through June 2010, Accenture, in partnership with the American Chemistry Council and TrueChoice® Solutions, conducted a study to develop a better understanding of the factors that drive decisions around the selection of suppliers in the industry. The result, the Accenture Global Customer Preferences Study for Chemicals, explores the buying values in the industry today, and helps identify areas of opportunity in buyer-supplier engagement.

Conducted online, the study surveyed buyers and sellers across the industry. It involved more than 1,300 respondents, representing companies up and down the industry value chain, and from both emerging and mature economies around the globe. The respondents came from all roles in customer engagement processes including procurement, product design and management, marketing, customer support, technology, R&D and manufacturing.

Our survey and analysis resulted in clear preference profiles among buyers, enabling a thorough assessment of customer values across the industry value chain. Some of the findings were expected, others were not.

Many of the findings point to areas where there is a need for closer alignment between the needs of customers and standard industry practice?and often, to opportunities that suppliers can pursue to grow revenues and market share. The key, to a great extent, is improved customer insight and customer segmentation, working in conjunction with operational excellence?in other words, level of customer centricity.

Customer centricity does not mean rushing to give every customer better service, or treating all customers more or less the same. It is a wake-up call to do exactly the opposite, and focus on treating different customers in the most appropriate manner that is, to become "customer smart."

Click here to read the released results

Lenovo® Selects TrueChoice® Solutions to Optimize the Customer Experience and Boost Sales Conversion

TrueChoice Predictive Selling software-as-a-service (SaaS) improves the customer journey and lead generation while generating unique insights into customer preferences

RESEARCH TRIANGLE PARK, N.C., April 26, 2010 Lenovo (, a leading global manufacturer of personal computers, has launched a new online “PC Advisor” powered by TrueChoice Predictive Selling, according to Ajit Sivadasan, VP and GM of Global Web at Lenovo. This new preference-based tool helps each customer identify the PC solution that best suits their precise requirements and budget.

In a matter of minutes, Lenovo’s web-based advisor educates customers about different product as well as service options, and recommends optimal solution bundles – all in a simple, easy-to-use online dialogue. Behind the scenes, the TrueChoice® Predictive Selling Suite integrates seamlessly into Lenovo’s CRM and transaction system for lead generation. A real-time analytics dashboard allows the company to quickly gain new insights into customer preferences and buying decisions throughout every stage of the selling cycle, helping to improve customer satisfaction and transaction profitability at the same time.

According to Ajit Sivadasan, “Customers in today’s crowded pc market struggle to make the right choices due to a number of reasons. Product complexity, constant innovation and short life cycles for products are the biggest drivers of customer indecision. This is where the TrueChoice solution greatly helps customers by simplifying the process of selecting the right products based on a series of feature and usage specific questions. Lenovo’s focus on providing great user experience to its customers is perfectly complemented by TrueChoice’s innovative predictive engine.”
Lewis Broadnax, Lenovo’s Director of Americas eCommerce, added, “Importantly, initial results from our TrueChoice-powered PC Advisor have shown significant advances in usage, conversion, and financial performance metrics.”

Sev Keil, Chairman of TrueChoice Solutions, commented, “Lenovo’s wide range of innovative products and services represents an ideal application for TrueChoice, which helps customers make complex purchasing decisions. The TrueChoice-powered advisor at delivers a superior customer experience that increases satisfaction while making the sales process more efficient. In addition, it provides Lenovo management with access to rich customer insights for product strategy, pricing, and segmentation.”


Lenovo (HKSE: 992) (ADR: LNVGY) is dedicated to building exceptionally engineered personal computers. Lenovo's business model is built on innovation, operational efficiency and customer satisfaction as well as a focus on investment in emerging markets. Formed by Lenovo Group's acquisition of the former IBM Personal Computing Division, the company develops, manufactures and markets reliable, high-quality, secure and easy-to-use technology products and services worldwide. Lenovo has major research centers in Yamato, Japan; Beijing, Shanghai and Shenzhen, China; and Raleigh, North Carolina. For more information see

Accenture launches global insights initiative jointly with ACC and TrueChoice

Accenture, in partnership with the American Chemistry Council (ACC) and TrueChoice® Solutions, has launched a multi-lingual study to understand how global trends are affecting buyers and sellers in the chemicals industry. The industry is in a state of flux as producers and buyers have to adjust to a number of emerging global trends.


Accenture is a global management consulting, technology services and outsourcing company, with more than 181,000 people serving clients in more than 120 countries. Combining unparalleled experience, comprehensive capabilities across all industries and business functions, and extensive research on the world's most successful companies, Accenture collaborates with clients to help them become high-performance businesses and governments. The company generated net revenues of US$21.58 billion for the fiscal year ended Aug. 31, 2009. Its home page is


The American Chemistry Council (ACC) represents the companies that make the products that make modern life possible, while working to protect the environment, public health, and the security of our nation. Founded in 1872, our support for research and initiatives that serve our communities and customers continues to this day. Our member companies have committed to implement a set of goals and guidelines that go above and beyond federal regulation on health, safety, security, and the environment.