"PBM Advisor" Software Will Enable Prescription Solutions to Establish an Online Dialogue With Clients
TrueChoice Solutions (TCS) has announced that Prescription Solutions, a pharmacy benefits management (PBM) company, has selected "PBM Advisor" to develop an online dialogue tool that will help its clients learn more about pharmacy benefit choices and use them more effectively.
Powered by TCS' Predictive Selling software, PBM Advisor will run Prescription Solutions' online Benefit Preferences Design tool, which guides clients through an easy to use, step-by-step decision-making process that takes about 15 minutes. This interactive program gathers client preferences for benefit structure, formulary, network access, mail service, clinical programs, and more in a highly customized way. The program then weighs those responses, determines which products and services best fit the client's needs, and presents plan recommendations.
A one-year exclusivity arrangement will make Prescription Solutions the only PBM offering the predictive tool.
According to Sev Keil, chairman of TCS, "The TrueChoice® Predictive Selling Suite has been used successfully by large corporations in non-health-related fields as a way to create and strengthen client relationships. This is the first time this technology is being applied in the pharmacy benefits management field, and we have high expectations for its success."
The TrueChoice platform also works behind the scenes to integrate seamlessly into Prescription Solutions' customer relationship management and transaction system for lead generation. A real-time analytics dashboard enables Prescription Solutions to quickly gain new insights into client preferences and buying decisions through every stage of program development.
"Our partnership with TrueChoice enables us to apply science to the art of client management," said Patrick Stroh, senior vice president of Business Strategy for Prescription Solutions. "This technology will help us establish a more strategic dialogue with our current and prospective clients, focusing on how we can best deploy our products and services to meet their individual business needs and objectives."