THE OMNI CHANNEL: Servicing the Online, Offline and Mobile Retail Customer Journey
The promise of Omni-Channel retailing offers to "deliver an integrated sales experience that melds the advantages of physical stores with the information-rich experience of online shopping". Enabling consumers to move seamlessly among all retail and digital environments - real and virtual - as if they were one is an attractive proposition. In reality the omni-channel opportunity presents retailers with real challenges when it comes to making everything available through any touch-point from just one stock-pool.
DATE: Wed. 20th November 2013
TIME: 4pm to 6pm
LOCATION: Level39, One Canada Square, Canary Wharf, London. (See: http://level39.co/level39/ )
In association with Marketing Week we are hosting an inspirational executive roundtable dedicated to executives actively involved in retail channels including mobile, online, offline and eCommerce. We expect a lively roundtable discussion where brand representatives will discus and share their own experiences and strategies for delivering a better Omni-Channel customer experience.