TrueChoice mentioned in new Accenture point of view on 'Making Your Organization Customer Smart'

Business-to-business organizations find it hard to develop different approaches to the many customer segments they serve. And yet, overcoming the challenges of complexity and variability is vital to achieving high performance. Accenture explores the challenges and identifies four steps that companies must follow in order to market their products and services more successfully to other businesses.

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https://www.accenture.com/us-en/strategy-index.aspx