Our Company


TrueChoice Solutions’ on-demand preference-measurement solutions help drive incremental sales by providing unique insight, data and analysis about purchase preferences – “how” and “why” customers make purchase decisions.


TrueChoice Predictive Selling℠ applications enable you and your channel partners to:

  • Increase sales, generate better leads, and more effectively cross and up-sell.
  • Uniquely engage and interact “real time” with customers - educating and guiding them to personalized marketing messages or purchase recommendations.
  • Better align offerings with customer needs, preferences and perceptions.
  • Get a better pulse of the market in order to calibrate business strategy and drive sales.

Our unique, interactive, customized Web-based applications make this possible. They connect with customers, one-on-one, in a user-friendly, engaging “two way” dialog. They uncover insight about individual customer buying preferences and the tradeoffs customers make when making decisions.

TrueChoice insights are generated through a powerful “real time” business intelligence, predictive modeling and analytics platform. The platform allows data analysis in aggregate, within customized, pre-defined segments or at an individual customer level.

Our insights can be combined with your CRM system, business intelligence platforms or any other point of integration. Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.