Predictive Selling


Engage with customers to drive higher sales and purchase rates.

Purchase decisions can be difficult, sometimes even intimidating, for consumers and business alike.

TrueChoice Solutions’ on-demand Predictive Selling℠ solutions address these challenges. They provide unique insight about a buyer’s purchase preferences and the trade-offs buyers make when making purchase decisions – which translates into incremental sales, increased profits and lower costs.

The result of over a decade of research, TrueChoice Predictive Selling℠ applications engage and educate buyers and guide them to optimized, personalized marketing messages, advice and/or purchase recommendations regarding your products and services.


Establish a unique, personalized, interactive dialog with your customers and customer prospects.

  • Engage and educate customers about your products and services via a friendly, stimulating, personalized, Web-based interactive dialog (a “value exchange”)
  • Establish a friendly “trusted advisor” relationship with a customer prospect that captures and holds the prospect’s attention, promotes understanding and drives higher purchase rates

Drive incremental sales and profits with valuable, “real-time” and actionable insight about “how” and “why” buyers make purchase decisions – their needs, preferences and purchase trade-offs.

  • Present consumers with personalized messages, advice, peer comparisons or optimized purchase recommendations based on their individual purchase preferences
  • Generate incremental, highly qualified leads
  • Increase average transaction sizes through more effective cross- and up-selling
  • Readily quantify the incremental sales and ROI impact to your organization

Powered by over 460 patented algorithms, Predictive Selling℠ applications also give you access to a “real time” analytics platform that delivers deep, quantifiable, dynamic insight about customers and prospects such as:

  • Customers’ willingness to pay for particular product features 
  • Impact of changes to product features or offerings on demand and market share
  • Market sizing and new product demand potential
  • How changes to product features or bundles impact pricing.
  • Preferences and purchase behavior can be segmented by individual or by demographic, geographic or stakeholder group

TrueChoice insights can be combined with your CRM system, business intelligence platforms or any other point of integration.  Once more, our application is offered as “software-as-a-service” so there is no hardware to buy or software to maintain.

TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.