The Global Leader in
Real Time Preference Analytics

Drive incremental sales, generate better leads, provide deep customer insight, guide customers to personalized purchase recommendations, and optimize employee & channel partner relationships.

Powered By Over 460 Patented Algorithms, TrueChoice Applications Feature An Analytics Platform That Delivers Deep, Quantifiable, Actionable Insight For Better Decision-Making.

Headquartered in New York, TrueChoice Solutions is the leader in real-time preference measurement. Used by many forward-thinking FORTUNE Global 1000 clients, the TrueChoice™ Predictive Selling Suite is based on patented econometric technologies that for the first time allow companies to precisely quantify the preference structures of individual customers and employees in real time. TrueChoice significantly improves the customer experience, boosts sales lead generation, and measurably increases the profitability of every transaction.



TrueChoice predictive selling is customer insight taken to new heights to optimize account revenue potential and stimulate future demand.

— Senior Partner, TrueChoice Business Partner Company

Because TrueChoice is highly scalable, clients will realize significant ROI by optimizing their existing accounts as well as by using the model for new lead generation. It also allows clients to develop insights that go beyond anything transactional.

— Practice Group Lead, TrueChoice Business Partner Company

Latest News

PWC's Global Workforce Sustainability Study
April 30, 2024

Environmental, Societal, Governance (ESG) and Sustainability concerns are increasingly becoming a core part of global companies’ strategies. But do workers value their employers’ approach? And what level of importance do people place on those that impact whether they join or stay with an organisation?

Putting consumer data preferences at the core of open banking strategy
June 1, 2023

Open Banking has the potential to enable innovative financial services for consumers and small businesses alike – the key to seizing that potential lies in knowing your customers best in order to create meaningful and longstanding connections.

TrueChoice’s Sev Keil at Transform 21 | September 23 | London
September 15, 2021

Transform 21: Retail Futures will focus on how commerce can power the customer experience and help brands succeed on the road to recovery. Retail Futures is an interactive experience livestreamed from our pop-up store in London where Wunderman Thompson experts and 100 of the world’s best retailers will explore how new approaches to commerce can fuel business transformation for companies of all shapes and sizes.