Technology purchase decisions can be complicated for buyers – products are complex, continuously evolving and hard to differentiate from one another. The result is often sub-optimal buyer purchase decisions based disproportionately on price ... and missed sales opportunities for technology manufacturers and their channel partners.
TrueChoice’s patented predictive selling technology addresses these challenges by uniquely identifying a buyer’s purchase preferences and trade-offs while “de-mystifying” the purchase process. Our applications guide buyers to optimized purchase recommendations that maximize both customer satisfaction and profit.
Buying decisions utilizing TrueChoice technology often include higher priced models or purchases more likely bundled with profitable accessories and services. The TrueChoice® solution heightens the focus on fulfilling a buyer’s preferences, which increases buyer confidence and tends to reduce the emphasis on price in the decision process.
WITH THE TRUECHOICE APPLICATION, OUR HIGH TECHNOLOGY CLIENTS ARE ABLE TO:
TrueChoice Solutions’ on-demand preference-measurement solutions provide unique insight, data and analysis about purchase preferences – “how” and “why” customers make purchase decisions.
Our unique, interactive, customized Web-based applications make this possible. They connect with customers, one-on-one, in a user-friendly, engaging two-way dialog. They uncover insight about individual customer buying preferences and the trade-offs customers make when making decisions.
Powered by over 460 patented algorithms, TrueChoice insights are generated through a powerful “real time” business intelligence, predictive modeling and analytics platform. The platform allows data analysis in aggregate, within customized, pre-defined segments or at an individual customer level.
Our insights can be combined with your CRM system, business intelligence platforms or any other point of integration. Once more, our application is offered as a “software as a service” so there is no hardware to buy or software to maintain.
TrueChoice applications are facilitated through any Web-enabled PC, tablet, smartphone or kiosk or with the guidance of an advisor.